A Heatmap is essentially a visual tool that shows you where people are focusing their attention on your website. Imagine a weather map, but instead of showing areas of rain or sunshine, it highlights areas of your website where users click, scroll, or spend time the most. The “hotter” the area (usually shown in red), the more activity it has.

We use a tool called Hotjar to collect and analyze these Heatmaps. This helps us understand what parts of your website are engaging to users, and which parts might need a bit of tweaking.

Interested in seeing a Heatmap for your website? Our UX Research service can provide you with valuable insights to improve your user’s experience and engagement. Visit our UX Research service page for more information. If you’re ready to get started or have any questions, don’t hesitate to reach out to us through our contact form. We’re here to help!