We built a customised sales flow

The challenge

8Belts needed a tailored e-commerce solution that would integrate perfectly with their platform and API. The goal was to generate unique, temporary URLs for each customer, enabling direct, customised interactions. Additionally, it was essential to monitor their sales agents’ performance network and optimise management of a complex, ever-changing product catalogue.

Our approach

We started with a consultancy phase to understand the structure and variants of their product catalogue, as well as the integration requirements with their existing platform. We designed an advanced system of bespoke attributes and custom fields to synchronise the catalogue, ensuring a robust, scalable connection.

Given tight deadlines, we broke the project into concrete, manageable tasks and set a reliable, realistic schedule. We centralised all operational logic in a custom WooCommerce plugin developed specifically for them — following high-quality and security standards: applying SOLID principles and using automated code-control tools to ensure long-term maintainability and extensibility.

The solution

We developed a custom WooCommerce plugin that manages catalogue logic and sends purchase data to 8Belts’ platform. We simplified the purchase flow by eliminating the cart page and optimising checkout, making it clearer and more direct for users to review product conditions and details.

Upon purchase completion, the system automatically sends the information to 8Belts’ API, creating the client account and assigning the purchased course. We also integrated the site with Holded to automate invoice issuance and streamline administrative management.

Since the first phase launch, 8Belts has maintained an active maintenance contract with us. During this time, we proposed improvements, developed new features, and optimised integrations between WooCommerce and their platform — ensuring the system evolves and stays up-to-date.

The impact

The new purchase system significantly improved efficiency and conversion rate. Sales agents now have a clearer, more complete view of their performance, enabling them to optimise strategies and drive growth. The integration and automation brought speed and reliability to both sales and administration teams.